On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo

On The Head

Creating a brand to help change the way mental health is approached in the world of professional football.

On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo

What is On The Head?

Today marks the launch of On The Head, a team of clinical psychology practitioners and researchers based at the University of Liverpool. They are investigating the predictors of mental health and well-being in academy, professional and retired football players. On The Head hope that their work will help to inform support and interventions for players throughout and beyond their footballing careers.

On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo
On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo
On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo
On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo
On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo

Naming and Brand Identity

We worked closely with the team to give the body of research a name and an identity. The aim was to spread the message and get people and clubs involved with the research—so having a strong brand was key. Football is known as the beautiful game and the iconic geometric line markings of the pitch are recognised globally. However mental health in football is not so widely discussed and there is a lot of stigma that surrounds the topic. The identity challenges this stigma and represents what happens when you start to look beneath the surface of the game.

You can learn more about the cause on their website: www.onthehead.org

On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo

Design Style

The design style needed to be appealing to footballers and clubs alike. We used distinctive typography and a vibrant colour palette to ensure that it got people's attention and allowed the On The Head team to deliver their key messages.

On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo
On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo

Social media

We have put together a suite of graphics and messages for On The Head to share from their social platforms. The idea is to deliver the key messages in a striking and engaging way. We've used a mixture of typography, graphic design, photography and custom illustrations.

On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo

Brochure

On The Head is currently approaching footballers, clubs and football associations to gather a rich source of research. Part of their approach is to send out a printed or digital brochure that gives people all the information that would be required to get involved with, what we think, is a very important project.

On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo
On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo
On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo
On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo
On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo

Website

We designed and built the On The Head website which gives them an online platform to communicate messages and encourage people to take part in their research. The website works coherently with their brand, social and print collateral.

On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo
On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo

Promotion

What better way to promote a football related cause than to design a football shirt? The idea behind this shirt is that they could be used to promote On The Head at conferences and events and maybe, in the near future create a five-a-side football team. Building a community where people can meet up, have a kick about and talk about the more serious issues.

On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo

Thank you and good luck

We'd like to wish the On The Head team; Andy Bethall, Dr Ross White and Dr James Reilly, the very best of luck with their very worthy cause.

On The Head Football Liverpool University Mental Health Research Brand Design Branding Logo Andy Bethall Dr Ross White Dr James Reilly

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