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Rubrik x Mercedes-AMG Petronas
Working with Rubrik to create a classic graphic style to celebrate and promote new partnership.
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Winning technology
Back in September 2017, our client Rubrik and Mercedes-AMG Petronas Motorsport announced a new partnership. With data volumes, backup and recovery requirements becoming ever more demanding in Formula One, the team has invested in world-class technology in order to stay ahead of the game. To celebrate this new partnership, the companies organised an event at the team's Brackley headquarters – we were asked to create a graphic style and a range of design collateral for the event.
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Image treatment
We looked for something that could seamlessly connect the two brands, to make this dual-branded event work for both companies. Both companies use a similar teal in their primary colour palette, so we decided to use this in the imagery and typography. With a wealth of fantastic photographs from Mercedes-AMG Petronas Motorsport, we edited the images to be displayed as black and white with just a hint of the teal. This worked effectively for creating a consistent look and feel for the event, whist promoting the colour palette of both brands.
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Helping to spread the word, fast
Speed and simplicity is what Rubrik is all about, easy-to-use technology that develops and responds fast. We came up with a range of language positioned around speed, the teams and winning. This all fed into promoting the partnership and the event itself, to do this we created a social media campaign, a small website and printed invitations.
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Celebrating and announcing the event with some classic print
The event that took place in the Mercedes-AMG Petronas Motorsport Headquarters was a huge success with talks about the partnership and companies and a tour of the factory. We designed a range of printed and large format collateral for the event using the coherent style from the previous phase of the project. This has been a brilliant project to be part of and as always we loved being Rubrik's creative partner.
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